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Personal brand is “what you are hired for, bought for or, in the case of politics, voted for… or not”. Every person of working age should manage or take care of his or her personal brand in the market or within his or her own company or organization, especially if he or she is a … Read more

Many politicians think that talent or, above all, contacts are essential to become a reference in politics. It is relative: in politics, it is not the person with the most talent or a good portfolio of contacts who becomes a leader, but the one who knows best how influence and power work. Personal branding is … Read more

Method and attention to detail often make the difference. A proper method to define and manage your personal brand is essential for your career, for your professional development. Having a proper method implies defining your personal brand, knowing what steps to take and how, training yourself in differential skills and communicating your differential value effectively … Read more