On this page you will find several articles to improve your brand.
The concept of personal branding
Personal brand is “what you are hired for, bought for or, in the case of politics, voted for… or not”. Every person of working age should manage or take care of his or her personal brand in the market or within his or her own company or organization, especially if he or she is a … Read more
The CEO’s personal brand
The CEO has a direct responsibility: to “connect” the market with the company. Marketing, too, is the link between the company and its market. CEO selection criteria The CEO should be chosen on the basis of meritocracy criteria that include the assessment of competencies such as business vision, delegation, relationship management, contact capital and, of … Read more
The politician’s personal branding, with a unique approach
Many politicians think that talent or, above all, contacts are essential to become a reference in politics. It is relative: in politics, it is not the person with the most talent or a good portfolio of contacts who becomes a leader, but the one who knows best how influence and power work. Personal branding is … Read more
The key method for your personal brand
Method and attention to detail often make the difference. A proper method to define and manage your personal brand is essential for your career, for your professional development. Having a proper method implies defining your personal brand, knowing what steps to take and how, training yourself in differential skills and communicating your differential value effectively … Read more
